Add $1M+ in new revenue growth per location.
We're a fractional CMO team that happens to run your ads. We build the brand layer that makes you the obvious choice in your market — then execute across every channel and prove it with CFO-level reporting. The projected math: $1M+ per location within 24 months.
No obligation — real strategy, not a sales pitch.
HIPAA verifiedby Compliancy Group
Numbers, not vanity metrics.
This is what happens when performance ads, brand building, and CFO-level tracking work together.
Most agencies are just ad managers. We're your fractional CMO team.
A full calendar doesn't make a profitable business. We lead with the brand layer — the positioning and know-like-trust content that makes your spa the obvious choice — then run ads on top and prove the ROI. Three things in one:
Strategy
A fractional CMO team plans with you on your program cadence — positioning, offer strategy, and the brand layer (Validation Phase + know-like-trust reels). Which means your market chooses you before they ever see an offer.
Your fractional CMOExecution
Meta & Google ads, SEO, social content, and automation run together, every month — performance and brand building, not one or the other. Which means growth that compounds instead of stopping the moment you pause spend.
Every channel, every monthProof
Our Magic Hat PRO platform connects to most major EMRs to tie marketing to real revenue — true ROI, cost per acquisition, retention, and lifetime patient value. Other agencies count appointments; we count patients still coming back a year later.
Magic Hat PROOffers fill calendars. Brand magnetism fills markets. That's how your marketing compounds.
A working session, not a pitch.
Bring your numbers and your goals. You'll leave with a clear plan you could act on tomorrow — whether or not we ever work together. Valued at over $1,200.
- 1
What sets you apart from local competitors
The positioning that makes patients choose you first.
- 2
Where your budget should actually go
Channel-by-channel allocation built around your goals.
- 3
Your Google, Meta & Instagram ad strategy
What to run, in what order, and what to expect.
- 4
How to convert more of the leads you already get
Fixing the leaks between click and booked appointment.
- 5
A plan to dominate your local market
The brand-and-offer mix that makes growth compound.
What people say on the call — even the ones who don't hire us.
Real, unprompted quotes from actual strategy sessions. We lead with value and only talk fit if there's a fit.
I've been on a call with every big agency. In six months, nobody was very helpful — everyone wanted me to pay just to answer my questions. Ricky didn't gatekeep anything. This is what I needed to hear, and I don't know why I never called sooner.
I know this has been more than a marketing call. I really appreciate it.
I honestly don't know how you make this free — this is really good.
That's why I wanted to go with somebody like you — way more expertise, steering us the right way. Makes sense. Total sense.
I have so many ideas going through my head right now — this is such good stuff. This has been awesome; I'm so excited to get started.
My biggest complaint with our previous growth program: nobody ever looked at our Google Business Profile or our online presence. You did — that was huge to me.
Ricky gave me some of the most honest, no-fluff marketing advice I've come across. Even before we'd officially worked together, his consultation gave me real, actionable direction. It's rare to find someone who leads with genuine guidance over a sales pitch.
It was, without question, the most valuable marketing call we've had since opening our doors. At no point did I feel pressured. We agreed we may not yet be at the scale where their services are necessary — and I still look forward to working with them down the road.
"I'm a marketing person who started a business — not a business person who started a marketing agency. For our clients, that difference is everything."
We started in 2012 doing SEO for small businesses — and some of our very first clients were med spas, two of whom we still work with today. Working across medical practices led us to get HIPAA-trained early, and over a decade of running ads, SEO, and strategy we niched down to what we do best. We think like the ad strategists of the Mad Men era: solve the client's biggest problem first, then execute.