We're a fractional CMO team that happens to run your ads. We build the brand layer that makes you the obvious choice in your market — then execute across every channel and prove it with CFO-level reporting. The projected math: $1M+ per location within 24 months.
HIPAA verifiedThis is what happens when performance ads, brand building, and CFO-level tracking work together.
A full calendar doesn't make a profitable business. We lead with the brand layer — the positioning and know-like-trust content that makes your spa the obvious choice — then run ads on top and prove the ROI. Three things in one:
A fractional CMO team plans with you on your program cadence — positioning, offer strategy, and the brand layer (Validation Phase + know-like-trust reels). Which means your market chooses you before they ever see an offer.
Your fractional CMOMeta & Google ads, SEO, social content, and automation run together, every month — performance and brand building, not one or the other. Which means growth that compounds instead of stopping the moment you pause spend.
Every channel, every monthOur Magic Hat PRO platform connects to most major EMRs to tie marketing to real revenue — true ROI, cost per acquisition, retention, and lifetime patient value. Other agencies count appointments; we count patients still coming back a year later.
Magic Hat PROOffers fill calendars. Brand magnetism fills markets. That's how your marketing compounds.
Bring your numbers and your goals. You'll leave with a clear plan you could act on tomorrow — whether or not we ever work together. Valued at over $1,200.
The positioning that makes patients choose you first.
Channel-by-channel allocation built around your goals.
What to run, in what order, and what to expect.
Fixing the leaks between click and booked appointment.
The brand-and-offer mix that makes growth compound.

"I'm a marketing person who started a business — not a business person who started a marketing agency. For our clients, that difference is everything."
We started in 2012 doing SEO for small businesses — and some of our very first clients were med spas, two of whom we still work with today. Working across medical practices led us to get HIPAA-trained early, and over a decade of running ads, SEO, and strategy we niched down to what we do best. We think like the ad strategists of the Mad Men era: solve the client's biggest problem first, then execute.
Before we start, we define your performance benchmarks together — booking targets, revenue goals, and profitability metrics aligned to your market and your definition of winning. If we don't hit agreed targets within the first 90 days, we keep working at no additional cost until we do.
Requires use of our booking service.
Free 90-minute strategy session for qualifying med spas · valued at $1,200.